Good ads are effective ads. You pay good money for...
Read MoreThe art of persuasion
Copywriting is an art, not a science. There are no magic formulas that will tell how to get it right each and every time. However, there are principles you can follow. With practise and direction, your writing can become much more persuasive.
I joined an advertising agency as a copywriter many years ago – and the weird thing was, I did not know how to write. I’d been to college, I had a degree, so I knew how to write essays but not ad copy. I had to learn by trial and error with senior copywriters and Creative Directors to give me direction. Years down the track and now I’m the one handing out advice.
I can work for you and I can work with you. Let’s talk.

Brands I have worked on

Want to know how to get your brand story out there? Read on.
How to start a copywriting portfolio
Starting off is a huge hurdle every budding copywriter has...
Read MoreWill ChatGBT put copywriters out of a job?
Will A.I. put copywriters out of a job? I was...
Read MoreCopywriting basics for beginners 2023
Copywriting is a critical skill for businesses and marketers. It...
Read MoreBattling pirates with brand trust
The honey pirates How do you sell a product that...
Read MoreThe history of coffee advertising
Coffee has needed advertising as long as there has been...
Read MoreFeatures vs Benefits. What works best for product messaging?
What sells better, features vs benefits? This is a conversation...
Read MoreHow to write a LinkedIn profile
You will probably find your next job through your LinkedIn...
Read More