Good ads are effective ads. You pay good money for the media space, so you want to be sure your advertising will be effective. Sadly there are no guarantees because…
Starting off is a huge hurdle every budding copywriter has to pass. Getting freelance work or that first job in an agency is virtually impossible if you have nothing that…
Will A.I. put copywriters out of a job? I was very curious about how well AI can write, so I used AI to write a SEO-optimised article. I knew it…
Copywriting is a critical skill for businesses and marketers. It involves creating compelling written content that persuades and motivates people to take action. In today's digital age, copywriting has become…
The honey pirates How do you sell a product that people do not think is real? Building brand trust is crucial to making sales. Pirates of your brand can put…
Coffee has needed advertising as long as there has been coffee. There has been work for copywriters for hundreds of years. And coffee needed advertising. By all accounts it tasted absolutely awful…
What sells better, features vs benefits? This is a conversation that copywriters will have from time to time. No, that’s a lie – football, coffee or “should pizza with pineapple…
You will probably find your next job through your LinkedIn profile. It is the go-to site for employers to check you out. If you want to stand out from the…
When I first heard about brand purpose, my first thought was that it was just airy fairy nonsense. Great for companies that are trying to change the world but next…
As a freelance copywriter – you want to nail the project for your client. If you have a bad brief you have very little chance of doing that, so what…
