10 key elements of effective advertising

Good ads are effective ads. You pay good money for the media space, so you want to be sure your advertising will be effective. Sadly there are no guarantees because…

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How to start a copywriting portfolio

Starting off is a huge hurdle every budding copywriter has to pass. Getting freelance work or that first job in an agency is virtually impossible if you have nothing that…

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Will ChatGBT put copywriters out of a job?

Will A.I. put copywriters out of a job? I was very curious about how well AI can write, so I used AI to write a SEO-optimised article. I knew it…

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Copywriting basics for beginners 2023

Copywriting is a critical skill for businesses and marketers. It involves creating compelling written content that persuades and motivates people to take action. In today's digital age, copywriting has become…

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Battling pirates with brand trust

The honey pirates How do you sell a product that people do not think is real? Building brand trust is crucial to making sales. Pirates of your brand can put…

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The history of coffee advertising

Coffee has needed advertising as long as there has been coffee. There has been work for copywriters for hundreds of years. And coffee needed advertising. By all accounts it tasted absolutely awful…

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Features vs Benefits. What works best for product messaging?

What sells better, features vs benefits? This is a conversation that copywriters will have from time to time. No, that’s a lie – football, coffee or “should pizza with pineapple…

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How to write a LinkedIn profile

You will probably find your next job through your LinkedIn profile. It is the go-to site for employers to check you out. If you want to stand out from the…

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Read more about the article Cultivating a brand purpose
Give your brand a vision

Cultivating a brand purpose

When I first heard about brand purpose, my first thought was that it was just airy fairy nonsense. Great for companies that are trying to change the world but next…

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Working with a bad brief – real copywriting example

As a freelance copywriter – you want to nail the project for your client. If you have a bad brief you have very little chance of doing that, so what…

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