Back in 1991 Charles Saatchi, an advertising mogul and art collector, who was well aware of the power of brands, commissioned a young Damien Hirst to produce a work of…
It’s infuriating, but spelling mistakes and small writing errors are very common. If you write a lot it is going to happen, the trick is to catch those errors before…
That's a tricky question. A study by Microsoft Canada indicated that our attention span is shorter than a goldfish. Eight seconds and boom, we're bored and our mind goes walkies.…
Consistency is the key making a lasting impression with your customer. Think of your company logo, you wouldn’t want anybody messing with that – same colours, same typeface. It’s all…
How to write a radio commercial A well-written radio script has great cut-through. That makes radio commercials a great tool for any business. You have a captive audience, usually stuck behind…
Do you want to write your own ads and content for your business but don’t know where to start? Here are five copywriting tips to keep in mind before you…
Christmas card or Christmas direct marketing piece? Christmas cards! Every company feels obliged to send them. You’re a business, it’s the season of goodwill, you have to send some nice…
Headline writing, more than anything else, will determine the success or failure of your ad. Research tells us 60% of people never get past your headline. That is a massive…
What's your SEO strategy when you write your copy? Tempting as it may be to stuff your content with keywords for the Google robots to pick up, long-term, it is better…
If you want to build an email list, you really have to create a solid lead magnet to attract new customers. Just asking people to sign-up to your newsletter is…
