https://vimeo.com/430139103 The 30-second version What role does a email sales funnel play? This is basically a marketing sales channel, where you walk your customer through a sales process – from…
A copywriter persuades people to consider and buy products and services. They do this by writing sales materials for brands that encourage people to take action - to buy, to…
Growing up, I had no idea there was anything like a copywriter. I always thought that the adverts that I saw on TV were produced by the companies themselves. It…
EDMs or Electronic Direct Mail can be one of the most cost-effective ways for small businesses to reach their customers, so it’s well worth learning how to write email copy…
An article that looks at persuasive writing for social media.
Writing Facebook posts for your business. Writing Facebook posts for your business is a fantastic idea but very time intensive and needs constant input. For a small business that usually…
How to stay productive. I’ve been working from home for the last five years. That's not new but self-isolation with the whole family definitely is. We are all heading into…
How to come up with a brand name? It's one of those difficult questions to answer like what typeface should my logo be or what colour? A lot of people…
I love good packaging - and packaging copy. Whether it is a new computer or a bar of soap, the packaging starts telling a story before I pick it up.…
Trying to write your own content and marketing materials? You can find a whole host of articles to help improve your copywriting skills here. This blog tackles writer's block and…
