I was recently asked to rewrite a website for Mānuka honey. What I found out was the honey industry is a murky world, there are a lot of honey pirates out there, selling knock-off honey. And that sends brand trust through the floor.
You have probably heard of knock-off Gucci bags and fake Rolexes; well honey has the same problems.
Mānuka honey is rare because the honey can only be made from the nectar of the Mānuka tree and only blossoms for 3 months in the year.
The company I was working for had 250g jars of Mānuka honey that sell for $250. This is liquid gold. It is not the honey that I put on my toast.
Hives are raided and stolen. And there is so much money to be made, unscrupulous pirates produce fake products. That confuses customers because they do not know who to trust.