Back in 1991 Charles Saatchi, an advertising mogul and art collector, who was well aware of the power of brands, commissioned a young Damien Hirst to produce a work of…
That's a tricky question. A study by Microsoft Canada indicated that our attention span is shorter than a goldfish. Eight seconds and boom, we're bored and our mind goes walkies.…
Consistency is the key making a lasting impression with your customer. Think of your company logo, you wouldn’t want anybody messing with that – same colours, same typeface. It’s all…
Headline writing, more than anything else, will determine the success or failure of your ad. Research tells us 60% of people never get past your headline. That is a massive…
What's your SEO strategy when you write your copy? Tempting as it may be to stuff your content with keywords for the Google robots to pick up, long-term, it is better…
If you want to build an email list, you really have to create a solid lead magnet to attract new customers. Just asking people to sign-up to your newsletter is…
You’ve done the really hard part in getting people to your site. Next step getting them onto your list with a valuable lead magnet. So what steps do you need…
