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Read more about the article The business of art – how to turn yourself into a brand
Content Marketing

The business of art – how to turn yourself into a brand

Back in 1991 Charles Saatchi, an advertising mogul and art collector, who was well aware of the power of brands, commissioned a young Damien Hirst to produce a work of…

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February 19, 2021
Read more about the article What’s the ideal length of a video post on social media?
Content Marketing

What’s the ideal length of a video post on social media?

That's a tricky question. A study by Microsoft Canada indicated that our attention span is shorter than a goldfish. Eight seconds and boom, we're bored and our mind goes walkies.…

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January 25, 2021
Read more about the article How to develop a brand tone of voice and find everlasting fame.
Content Marketing / Craft / Strategy

How to develop a brand tone of voice and find everlasting fame.

Consistency is the key making a lasting impression with your customer. Think of your company logo, you wouldn’t want anybody messing with that – same colours, same typeface. It’s all…

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January 19, 2021
Read more about the article How to write an effective headline – tips and examples
Content Marketing

How to write an effective headline – tips and examples

Headline writing, more than anything else, will determine the success or failure of your ad. Research tells us 60% of people never get past your headline. That is a massive…

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December 10, 2020
Read more about the article SEO in a nutshell – write for humans, optimise for robots.
Content Marketing

SEO in a nutshell – write for humans, optimise for robots.

What's your SEO strategy when you write your copy? Tempting as it may be to stuff your content with keywords for the Google robots to pick up, long-term, it is better…

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December 2, 2020
Read more about the article 10 of the best lead magnets for your business.
Content Marketing

10 of the best lead magnets for your business.

If you want to build an email list, you really have to create a solid lead magnet to attract new customers. Just asking people to sign-up to your newsletter is…

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October 30, 2020
Read more about the article Build your email list – How to write a lead magnet
Content Marketing / Craft

Build your email list – How to write a lead magnet

You’ve done the really hard part in getting people to your site. Next step getting them onto your list with a valuable lead magnet. So what steps do you need…

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October 22, 2020

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