Posts that outline the craft of copywriting. When you start a new business, necessity may force you to do your own copywriting. These posts will give you guidance on how to attack every task.
Don’t get me wrong, if you can afford to employ a professional I would recommend that. It’ll save you time you can use elsewhere on your business.
But knowing the best way to craft copy will make your briefings to a writer clearer and constructive. Ultimately, you’ll get better work out of them. It will also give you the framework to judge any work that is presented to you. That is money in the bank for you.
Good ads are effective ads. You pay good money for the media space, so you want to be sure your advertising will be effective. Sadly there are no guarantees because…
Starting off is a huge hurdle every budding copywriter has to pass. Getting freelance work or that first job in an agency is virtually impossible if you have nothing that…
Copywriting is a critical skill for businesses and marketers. It involves creating compelling written content that persuades and motivates people to take action. In today's digital age, copywriting has become…
What sells better, features vs benefits? This is a conversation that copywriters will have from time to time. No, that’s a lie – football, coffee or “should pizza with pineapple…
As a freelance copywriter – you want to nail the project for your client. If you have a bad brief you have very little chance of doing that, so what…
To quickly master copywriting on Amazon, you’ve been handed an amazing resource.Amazon shows you what copy works. It fast-tracks your learning. It gives you all the information you need to…
It’s infuriating, but spelling mistakes and small writing errors are very common. If you write a lot it is going to happen, the trick is to catch those errors before…
Consistency is the key making a lasting impression with your customer. Think of your company logo, you wouldn’t want anybody messing with that – same colours, same typeface. It’s all…
How to write a radio commercial A well-written radio script has great cut-through. That makes radio commercials a great tool for any business. You have a captive audience, usually stuck behind…
Do you want to write your own ads and content for your business but don’t know where to start? Here are five copywriting tips to keep in mind before you…
