Posts that outline the craft of copywriting. When you start a new business, necessity may force you to do your own copywriting. These posts will give you guidance on how to attack every task.
Don’t get me wrong, if you can afford to employ a professional I would recommend that. It’ll save you time you can use elsewhere on your business.
But knowing the best way to craft copy will make your briefings to a writer clearer and constructive. Ultimately, you’ll get better work out of them. It will also give you the framework to judge any work that is presented to you. That is money in the bank for you.
You’ve done the really hard part in getting people to your site. Next step getting them onto your list with a valuable lead magnet. So what steps do you need…
Write to your target audience If you are spending money on Facebook, you want to write ads that convert. What is Facebook looking for and how do you write ads…
Copywriting is not rocket science. You can do it, you just need to get the fundamentals right and your marketing content will improve immensely. This post will cover eight copywriting…
https://vimeo.com/430139103 The 30-second version What role does a email sales funnel play? This is basically a marketing sales channel, where you walk your customer through a sales process – from…
EDMs or Electronic Direct Mail can be one of the most cost-effective ways for small businesses to reach their customers, so it’s well worth learning how to write email copy…
An article that looks at persuasive writing for social media.
Writing Facebook posts for your business. Writing Facebook posts for your business is a fantastic idea but very time intensive and needs constant input. For a small business that usually…
How to stay productive. I’ve been working from home for the last five years. That's not new but self-isolation with the whole family definitely is. We are all heading into…
How to come up with a brand name? It's one of those difficult questions to answer like what typeface should my logo be or what colour? A lot of people…
I love good packaging - and packaging copy. Whether it is a new computer or a bar of soap, the packaging starts telling a story before I pick it up.…
