Posts that outline the craft of copywriting. When you start a new business, necessity may force you to do your own copywriting. These posts will give you guidance on how to attack every task.

Don’t get me wrong, if you can afford to employ a professional I would recommend that. It’ll save you time you can use elsewhere on your business.

But knowing the best way to craft copy will make your briefings to a writer clearer and constructive. Ultimately, you’ll get better work out of them. It will also give you the framework to judge any work that is presented to you. That is money in the bank for you.

Seven strategies to get over writer’s block

Trying to write your own content and marketing materials? You can find a whole host of articles to help improve your copywriting skills here. This blog tackles writer's block and…

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