When I first heard about brand purpose, my first thought was that it was just airy fairy nonsense. Great for companies that are trying to change the world but next…
Consistency is the key making a lasting impression with your customer. Think of your company logo, you wouldn’t want anybody messing with that – same colours, same typeface. It’s all…
Want to make more sales? Here is a quick tool to improve your communications with your target market. Understanding who you are targeting is the key to writing more persuasive…
This is a roadmap to help you develop a clear copy strategy for your brand. If you know where you want to get to, you get break that down into…
Trying to write your own content and marketing materials? You can find a whole host of articles to help improve your copywriting skills here. This blog tackles writer's block and…
