Words associated with user
- Baby, toddler, nipper, infant, child, tot, bairn, tiny, honey, sweetie, darling, little one, sweetie pie
Words associated with benefit
- Clean, sweet, washed, scrubbed, spotless, pristine, pure, fresh, healthy, gentle, soft
Words associated with product
- Wash, shower, soak, bathe, sponge, scrub, douche, wipe, mop, rub, smooth, stroke, caress, towel
Words associated with use
- White, sparkling, bubbles, suds, bar, slippery, fizz, froth, lather, foam, cake
Words associated with occasion – sounds, smells, actions, emotions
- Bath time, squeaky clean, sparkle, glow, gurgle, giggle, laugh, wet, slippery, splish, splash, splosh
Now bash some words together
Take CHI from child and IGGLE from giggle and you get CHIGGLE – sounds fun
Take TOT and SOFT and you get SOFTOT – sounds unique but more like an airline than soap.
Take BUBB from bubbles and LISH from splish and you get BUBBLISH or BUBALISH
Combine splosh and wash to get WOSH or WISHWOSH from splish splosh
Sweetie Pie Soap sounds great – could we make the soap bar round, make it look like a pie and then give it yummy names – almonds and vanilla, sugarplum, honeysuckle
Just jamming words together and the ideas just start jumping off the page.
Once you know some techniques, how to name a brand is not so difficult. This is just one technique you can use. I have a FREE course that walks you through five creative techniques to generate brand names. Click here