What role does a email sales funnel play? This is basically a marketing sales channel, where you walk your customer through a sales process – from interest, to consideration, to action. A process that builds trust between you and your customer. It starts by you grabbing their attention – this is an offer or giveaway, your lead magnet. Once you have their interest you give them more information. This helps people to process the sale. They weigh up the pros and cons, can see the solution to their problem. With information they can make an informed choice which leads to the next phase which is action – the sale, the phone call, the subscription, which can be triggered by an offer. This process is carried out over a series of emails that are written to move your customer from one state to the next.