For example, let’s say you’re a real estate agent, you want to build your list and it seems a good idea to target property investors, people who are going to buy several properties, not just one. Established investors may already have a relationship with a realtor so you target new investors.
So, you target investment properties and people who want to turn a profit rather than looking for a home. You could just offer a list of new properties. “Get the latest listings from the people you can trust.”
But that’s fairly banal – would anybody go to a real estate agent they didn’t trust?
What value can we offer these people? If I am a new property investor what would be useful? A profit checklist for a property or a guide for what to look for or a guide what to avoid.
Knowing where to invest would be useful, the streets with the fastest growing property values perhaps. Offer a report that details the hottest areas to invest. You get the idea.
If you can make it a quick solution it becomes even more interesting. Something they can learn in a day, or an hour, or in 5 steps.