If you are struggling to write a persuasive argument, consider the angle you are using. When you are writing about yourself and the goods or services you produce, your natural tendency to wax lyrical all about yourself.
But you know you’ve seen that guy at a party – a bore, tedious and dull.
A reader is consuming your content for their own selfish reasons. It is not about you, it is about them.
In this media selective world, it is all about your consumer.
What problem are you solving for them?
Frame it in those terms and you might find it much easier to write compelling copy that generates sales.