What are you using to capture new  leads for your brand?

First Email

Give something away - content that is valuable to your customer

Builds Trust

Dangle something enticing in front  of your audience

Second Email

Give them a solution to a problem and information they need to make a decision.

Informed choice 

Give them food for thought

Third Email

Provide a trigger to initiate a sale. A limited time offer, a call or demonstration

Call to action  

Then get them to bite